Videos have been becoming more and more popular in the last several years

The reason for that is that social media platforms have been giving favor to content in video format. The most popular platforms have incorporated videos and going live as a feature today, and if you use it, you will reach more people organically. 

If you ever wondered where even to begin when it comes to creating great videos, you’re in luck! 

Today on The Sassy Girl Entrepreneur Show, I have Video Creation Strategist Edie Clarke to share how to create great videos! She’s going to explain how you can create high-quality videos without the cost of hiring your own production crew! 

Today we are talking about:

1. What type of equipment do you need to produce great videos

2. How to produce great video content easily

3. Why a teleprompter is so important

4. Tips for those of us who wear glasses

5. How to overcome the fear of being on video

Don’t forget to get Your FREE Video Creation Toolkit https://edieclarke.com/createvids-toolkit.


Thank you!

If you’re enjoyed this episode, will you do me a favor and leave a 5-star Apple Podcast review. It really helps the show grow and I appreciate each and every one of them. Leave your name in the review and then message me at [email protected] and let me know.

I would love to treat you to a coffee as a thank you!

If you would like to be a guest on The Sassy Girl Entrepreneur Show, click here!


Mentioned in the podcast

Audio Technica at2020

SmartLav+ Lavalier

Starkey Livio Hearing Aids

Airpods

BigVu


How to find Edie Clarke

Website: EdieClarke.com

YouTube

LinkedIn


About Edie Clarke

Edie Clarke is a remote video creator and YouTube channel manager. She has been using video to build her business for over 6 years, as well as the businesses of others. As a YouTuber with nearly 1.9 million views, Edie loves helping others use easy-to-learn and easy-to-use tools that allow them to gain visibility while they sleep!

Edie grew up on the island of St. Thomas Island and now lives in Brooklyn, NY with her husband and college-aged son, Thomas. She teaches her audience how to create their own online presence through video marketing services such as consultation and coaching, remote video recording, video tutorials, and YouTube channel management.

Her favorite pastime is researching her family history – it’s so much fun learning about all of the people who came before us!

How to create great videos for online marketing with Deanna Hinsz and Edie Clarke
Watch the interview on YouTube

Transcript of The Sassy Girl Entrepreneur Show

Deanna

Hey, everybody, it is Deanna, and welcome to the Sassy Girl Entrepreneur Show. I have a repeat guest that I absolutely love. I met this chick in Chicago, at a conference. We were both speaking at the conference and totally hit it off. So I am so excited to introduce you to Edie Clarke.

Deanna

Now, Edie is a video creation strategist, and she works with established entrepreneurs who really want to use videos to reach a broader audience and grow their business online. And when I tell you that she is a rock star, when it comes to videos and how to create videos and how to share it on YouTube and you name it, anything around videos. She is the rock star, like she is the real deal.

Deanna

Okay! I’m so I am so excited to have Edie Clark with me. Edie, how are you, girl?

Edie Clarke

I am doing absolutely wonderful. And as always, it’s great to see you. Sorry that it’s been so long since we’ve last seen each other, but it’s really nice to be here, so thank you.

Deanna

You are so welcome. And that’s equally my part, right? I mean, I think everything was 2020. We actually saw each other right. In the beginning of COVID, it was March. That was the last conference I spoke at, and that was in Chicago and flew home was going to get ready to go to Europe and everything came crashing to a halt in the world. So I know we’ve all been doing our own thing and working with our clients because a lot of businesses had to restructure a little bit and change the way they do things.

Deanna

So I know that you’ve been just as busy helping everybody as well, but the one thing and first off, stick around because at the end of this video and podcast, right. I’ve got a special offer that Edie has been so generous to share with us. So you definitely want to hang to the end to get this because she is going to be hang tight, right? It’s going to be really cool. So I’m  pumped about this. But you actually use a proprietary software, right where you can remotely help people with their video.

Deanna

You can help them create it and collaborate with them. And you don’t have to be right there. And it’s so cool. And I know that we had worked with that a while ago. I think I had a Droid. I am now all Apple. You’d be happy to know.

Edie Clarke

Congratulations. Yeah.

Deanna

I know. And I’ve been a die hard droid, right. So she was using me as a guinea pig to see how everything worked on Droid. I think maybe two years ago, quite a while ago. But no, I am now Apple phone, and we are filming this. I have a new Mac 27 inch computer. I am like all Appled out right now, which is super cool, but I know we were doing that before, and it’s really neat how you do that. If I’m creating a video, you can coach me and see everything without actually being on the video.

Deanna

So explain how that works. And I know you’ve got to see it to really get it.

Edie Clarke

They have to experience it to really understand it, because in some instances, some of my clients that would just submit their videos to me on their own. It took a lot of sort of cajoling and constantly bringing it up for them to say, okay, well, let me try it. And then when they do, they’re like, oh, my God, I didn’t realize it was this easy, but the idea and the premise of this service came up because that was the issue that a lot of my clients had was maybe they were interested in getting their content on a consistent basis, but they were really lazy about trying to make sure that they were doing it effectively.

Edie Clarke

And most of my clients at the time were doing packages. So they would do, I want to do four videos, or I want to do eight videos every month, and to do that on your own can be kind of daunting. If you’re not super comfortable with being on camera and sort of maneuvering your equipment and things of that nature, they would be able to sit down and easily record four videos in one session. But for others, it was like, oh, I only do one. I’ll get to the other next, and then it just prolonged, and then it would screw up my schedule in terms of how I needed to get their content out.

Edie Clarke

So when I came across this platform, I was like, I think this could be a game changer for my clients. I think this really could be something that they can benefit from. I was first introduced to it. I think it was in 2019. And then I developed a service around the platform at the end of 2019. So by the time COVID hit, I was just sort of getting into the habit of selling it. And it just made sense that now certainly it was going to be beneficial because people couldn’t hire production.

Edie Clarke

I guess they could if they wanted to be super safe. But it cuts down on the price of having a crew come to you, and it enables you to be able to use your existing equipment. So it’s based on using your webcam and specifically your iphone. They are trying to figure out a way that they can develop this Android, but it has something to do with the operating system of Android. It’s just built a little bit differently. And depending on the phone that you have, Samsung is different than Pixel versus Motorola or whoever else is out there, whereas iOS is iOS.

Edie Clarke

And so it’s a little bit easier to create apps and software for that. And so the reason is because it’s an app that you have to put on your phone in order for me to connect you. So I connect to you remotely. It doesn’t matter where in the United States of America that you are. I’m in Brooklyn, New York. You could be in California, which I have a client in California. You could be in Missouri. It doesn’t matter where it is that you are. We can connect.

Edie Clarke

And then the great thing about using the phone is I’m an advocate for making video creation easy for my clients. So if you ever visit my YouTube channel, which I hope that you’ll visit my YouTube channel, you’ll see a lot of different video creation tools and platforms and software that I talk about because my mission has always been what’s going to make my clients life easier. How are they going to be able to create videos without stressing over? Oh, I have to buy this expensive DSLR, or I have to fill my area with these professional lights, or I have to have a separate studio.

Edie Clarke

Whatever it is that has usually been blocking people from creating videos. I didn’t want that to be a reason why they weren’t doing it. So I look for apps. I look for software. I look for platforms that make it really a no brainer for you to create your content. And one of the things that I’ve loved that some people don’t particularly care for is using a video teleprompter. And the reason why I like this idea is because a lot of us are not super comfortable on camera, and sometimes you know that the light slit or you see that red light, you freeze up.

Edie Clarke

I mean, that’s just the reality of a lot of people to make the process faster. It actually is advantageous to read a script. But the old school way was either putting it on your computer. If you were using, say, for example, your webcam. And if I was looking at a script right now, I’d be looking down like this so you can see I’m not looking at the camera right now. I’m just seeing my screen. So that doesn’t work because you really need to be able to connect with your viewer by looking at the camera eye so that they can see that you are talking to them.

Edie Clarke

That is the point of it. And with video teleprompter apps, they’ve created a way where they will put the text right next to the eye of the camera on your phone. So when you use it, it does look as if you are looking at the camera when in fact, you’re actually reading. So if you don’t need me, I recommend a boatload of different teleprompter apps right now. My absolute go to favorite.

Deanna

Yeah, I was going to ask you, I’m like this would be great to be able to have that on my phone.

Edie Clarke

Share tell us what’s your absolute favorite teleprompter Big Vu TV and you can go to it by going to my website. eddieclark.com/bigvue that’s B-I-G-V-U. If you go there, you’ll be able to try this out for free. And then once you try it out, you can then decide whether or not it’s something for you. They have a number of different subscription basis for their application, but I’m in love with them, because in all honesty, I discovered them probably about five or six years ago, but I ignored them because there was one that was exclusive for iOS devices only, and because of that, I was just like, I’m just going to go with that one.

Edie Clarke

Whereas Big Vu, in all honesty, was iOS and Android from day one. I just liked the other one. Well, Big Vu has blown the doors off of anybody else. And what they are doing is they have the ability not only that, they’re giving you access to both devices. They now have a desktop version where you go onto the desktop and you can type out your script, and then you can send it to your app. So you don’t have to be on your phone trying to type in your script or typing in your script, say, for example, in Google Docs, and then uploading it or transferring it to your phone by email.

Edie Clarke

And then any of that stuff you just go on to their desktop version. You type out your script, and then you say, send to app. When it’s on your app, you click on it, and then you hit the camera icon. You set up the feed, the font, all of that stuff that you need to on your phone, and then you just go. Now. The recommendation that I make are primarily two things. One, you want to make sure that you write your scripts the way that you naturally speak.

Edie Clarke

Don’t write your scripts like you’re writing a blog post, write it like the way you speak. If you say Ghana instead of going to write in Ghana, however, it is that you speak whatever the natural and the way that I like to do my scripts is I actually narrate. Whenever I’m going to write a video script, I’ll actually narrate into some kind of an app. There’s speeches that you can have that’s on your phone or my other go to now is Otter AI, and so I will just narrate what it is that I want to say because I know I’m going to speak the way I normally speak.

Edie Clarke

Then I go in and I edit it out by taking out the I say so a lot. I didn’t realize until I first writing my videos and I was like, dad, I say so a lot. But anyway, so if you want to take out your sows or if you want to take out your arms or whatever it is that you need to do, you can edit it. And then from there you can add that to the Big Vu desktop, send it to your phone, and then the other thing that I recommend that you do is you practice reading it out and read it out loud.

Edie Clarke

Don’t read it to yourself. Read it out loud. If you do those two things, you can record your videos in one take using this method. Wow. So if your video is five minutes long, you’re done. You don’t really need to do much.

Deanna

Right. So do you find that most people are using their phones to record their videos?

Edie Clarke

I think that they are a because now everybody has them. Yeah. Everybody has phones that have really iPhones cameras on them. The latest Samsung, the latest iphones have really brilliant up to 4K. I think Samsung even has up to K cameras on them. And that’s another thing I’m a proponent of using what you have as opposed to going out and purchasing some expensive camera, because there are other things that you’re going to need to go along with your camera or your phone. In order for you to record, you need to have a tripod.

Edie Clarke

You need to have a holder for the phone. You want to make sure that you have some kind of artificial light. If you’re not blessed to live in Florida or in California.

Deanna

I have my window on this side and my ring light over here. Well, I guess you can’t see the ring light is here. The window is there.

Edie Clarke

That’s perfect. So if you can use natural light, then by all means, go for it. Whether it means you literally putting your phone right in front of the open window, go for it. But if you can’t and you live in an area where it’s not as sunny or you are in an office that doesn’t have as many windows or some people have an office that’s in a closet or not.

Deanna

Well, that’s true.

Edie Clarke

If that’s what you’re working with, then you need to purchase lights. So those are the things that I would recommend purchasing, like your lights and your audio, because that is super important as well.

Edie Clarke

And so for your lighting, I would go with all of these things you have to take into consideration. Where are you going to be? Is it close to outlets? Do you want to have a ring light? And if you want to have a ring light, I’d recommend it’s because you don’t wear glasses, because if you wear glasses. Yeah, I’m very aware.

Deanna

Can I tell you I learned a trick, though. I’m very aware of the light in my camera, and I’ve gotten better at it.

Edie Clarke

Yeah.

Deanna

You know it, huhed? It up. I don’t know. Tip them up a little bit so that they face down so that it won’t hit. But you’re right.

Edie Clarke

It’s just really trying to like, I have a ring light on as well, but it’s over here and it’s pointing more to my background because I wanted the more lit up. And then I have a soft box light, which you can see in my glass soft box light that’s here, that sort of radiates the light a little bit. Those I actually recommend because they normally come at least two or three in a pack. But again, if that’s what you’re going to have, then that means you actually have an office or a spare bedroom that you have the room to put that in.

Edie Clarke

Right. If you are in a really enclosed space, then you might want to opt for a ring light or some other kind of a light that is smaller and doesn’t take up as much space. But bear in mind if you’re wearing glasses that you need to be conscious of. Okay, how am I going to light this area? Because I don’t want to have the light in my lenses because it is very distracting.

Deanna

It’s so distracting. And when you wear glasses, this is a challenge. And then if you do like the blue light, if I have these, you can get everything which these are super because you can actually see the screen right back in it, too. But it is so distracting. And I’ve watched videos where people have had their blue lights on, or you can see the ring light in both eyes because it’s right in front of them. And I’ll be honest, I’m only staring at the yeah.

Edie Clarke

I’ve done that too. It’s not like everybody. I’m like an expert. So I’ve never done a faux par by having the license I have. And usually if it’s happened, it’s because I didn’t notice it at the time. I wasn’t really paying attention to that. I wanted to get my video created really quickly or if it was because at the time I didn’t care one way or the other. But now I’m a lot more conscious. So you just need to be able to set up the lighting in such a way that you’re lit so that you can be seen.

Edie Clarke

But there’s no glare of the reflection of the light in your glasses. And then the next thing that you need to focus on and pay close attention to is your audio. And so if you’re using a webcam like I’m using a logitechc 920 right now, old thing. I’ve had it for how long I’ve had this camera. But if you’re going to record this way, then you need to have a USB microphone because it’s plugged directly into the USB Port of your computer, and they range in terms of price, and they range in terms of quality.

Edie Clarke

I have an audio technicaiPhon at 2020 that I’ve had for forever. Love it. I’ve never had any issues with it, but there’s a lot of other ones that are out there that you can use, but I just highly recommend that it’s a USB microphone. And then if you’re using your iphone or your Android, then I would recommend actually plugging in a mic. Sometimes you don’t need it depending on the room that you’re recording in. But just as a safety net. I always recommend that they purchase one because you don’t want to not purchase it and then start recording your videos, and your audio just sucks, because that’s the second thing that people will see or hear that will turn them off from watching a video.

Edie Clarke

Not only that it’s not loud enough, but it’s just not if it’s just not prominent, and I will turn people off. So the Lavalier mic that I use is called Smart Lab by Rode R-O-D-E. But again, there are bajillion lavalier mics that are out there that I would highly recommend to anyone if they were interested in using it. And just as long as they make sure that they have one that has a long enough cord. That was the mistake that I made when I bought my Smart Lab that has a cord that I want to think is probably about 4ft, maybe.

Edie Clarke

So I can do it if I’m doing a video here at my desk or maybe off to the side, but I can’t do it if my camera is all the way across the room. There are some lavalier mics that have, like, 20 foot cords, so I would recommend getting a longer one if you think that you’re going to be either outside or you have a space that’s big enough that would warrant you to have enough space between you and the camera.

Deanna

Now, do they have them that you can Bluetooth to your phone too?

Edie Clarke

Well, they might. I don’t use those, but I’m trying to think if they might have them because I know some people will use their AirPods, so there probably are some that can work with the Bluetooth, but I’m old school. I like to.

Deanna

That’s so important, because right now, short videos are really big with Reels and stories. If you are on Instagram, I mean, you’ve got to be doing Reels, and that’s really helping a lot. So those are short little video clips. 

Deanna

Like I said, there’s times I’m scrolling through, and I’m like, what are they saying? Something you probably don’t know this yet. Edie, this actually just happened in March, and I did openly share it, but I had to get hearing aides.

Edie Clarke

Which ones are those?

Deanna

So they’re from Starkey, the Livio one thousands. But I have them in both ears. I knew that I had some damage. I didn’t realize how much I did.

Deanna

So. When I realized when she told me how much in that why everything that goes along with hearing loss. And it was like dementia. Alzheimer’s balance. Oh, gosh. I’m blanking on some of the other things that she listed because Alzheimer’s in dementia. Oh, cognitive ability, right. I am like, Whoa, you got my attention now because I put this off for far too long, had to deal with a bunch of emotions. But I will tell you the super cool thing about these is that they are Bluetooth to my phone, and so I hear everything in my ear.

Deanna

Right. So if I’m going through my phone and I’m scrolling videos, which is kind of cool. It’s like always having Bluetooth in it, and I can keep it really low and I can still hear it, okay. Well, I Scroll through stories often and watch reals or TikTok videos, and if you can’t hear the person, I have to turn it up, I am like, oh, goodness. I want to almost message them and say, Can you do that again? Because you nailed it. But I had to turn it up and I’ve got these Bluetooth, so somebody else may not really, if I didn’t have these, there’s no way I’d be able to hear it. I’d have to try full blast.

Edie Clarke

Right.

Deanna

And once I got this, I’m realizing how many people are like that’s. Me too. I can’t hear. So having that mic is really important.

Deanna

Because. I don’t know, the 80s had too many concerts is all I could say.

Edie Clarke

That’s what I realized too. But yeah, I’m not going to go into that. But yeah, I went to too many clubs and stood too close to the speakers that I know.

Deanna

Me too. Get the mics on what she’s doing. And video is huge. But I want to ask you just a quick question we can kind of touch on, right. If somebody is afraid of doing these videos, if you have a business, you’ve got to be doing videos. This is not an option. At one point, it was an option. But if you are still saying I don’t need to do videos, this is your wake up call. You need to do videos. It could be YouTube. It could be on your website, it’s on Facebook or anywhere.

Deanna

Everybody, it’s so needed. You absolutely have to get comfortable. But it’s scary. You mentioned that earlier. It’s scary for some people that do want to get it. So how can they overcome those nerves when they’re yes.

Edie Clarke

Actually, Ironically, am in the process of editing a new video phobia email series.

Deanna

Are you really?

Edie Clarke

Yeah. Actually, I am.

Deanna

Oh, my gosh. Well, then get on her email list. If you are not on Eddie’s email list and you’re scared.

Edie Clarke

I have the series actually attacks different reasons why people would be afraid. So let’s say if, for example, they’re afraid because they don’t feel comfortable being on camera, which was probably one of the number one reasons that I heard. And it was the reason that I connected. I actually understood that because my background has been behind the cameras, somebody that was comfortable in front of the camera. In fact, even with some cameras, I would run and I’d be the last person or the person all the way in the back.

Edie Clarke

You can see a little bit of my head and probably about it. So I know what it’s like to not feel comfortable or feel natural in front of the camera and can be daunting. The fear that comes along with seeing that red light or just seeing the light on and knowing that, OK, I got to speak and then feeling like you’re stumbling or what have you that definitely is a valid fear. So if somebody knows that they need to do videos, they’re like, okay, I’m sold.

Edie Clarke

I get it. I see the importance, and I see the potential benefits that I could do for my business, but I’m just physically uncomfortable about being the spokesperson and being on camera. Then I would recommend that they do Facebook videos and essentially Facebook videos. There’s a number of different ones that you can do, and it’s all based on what it is that you do. If you’re a service provider, you could do videos where you’re educating and informing your audience, where you don’t need to be in the on camera.

Edie Clarke

Your voice can be heard, but you don’t physically need to stand in front of a camera or sit in front of your webcam and talk to anybody. You can do it through educating them with some sort of screen recording. So let’s say, for example, you’re an expert in social media and somebody you’re teaching people how to upload videos to Facebook or how to go live on Facebook or how to use stories or all of those different types of things are videos that you can. It’s like show and tell.

Edie Clarke

Basically, you’re doing show and tell videos, and then another way that you can do it, which I used to dump these as blog videos back in the day. And my blog videos used to feature my voice. But it was featuring stock footage or roll footage that I would purchase from a company. And there are many companies out there that have reasonable monthly or yearly subscriptions where you can access this. And then for everything that I talked about, I would find footage that related or kind of showed again, another show.

Edie Clarke

But it was just done with B-roll footage. So I would do those types of videos in place of me being on camera until I could work my way up to being a little bit more comfortable. The way that you can do that is first open and close your videos with you on camera, but the meat and potatoes, the middle part is the Broll or the screen recording, and then eventually you’ll start to get more comfortable. Another quick way to get comfortable really is like jumping straight in doing live streams.

Deanna

Yeah, that’s what I did. I’m comfortable talking to people, but going on camera, it is intimidating and live.

Deanna

I will say if you are going to go live to get used to being on camera, it’s so much easier to have somebody with you. So that conversation goes back and forth, because when you go on by yourself, sometimes it feels really uncomfortable because you’re like, okay, I’m just have your bullet points ready, have your bullet points ready. But I’m all for just jump in and do it. Here’s the thing in my opinion, right. My biggest thing that I hear from clients is that of being afraid of being judged for whatever reason they’re going to be judged, right.

Deanna

And most people don’t care when you mess up. It makes you more human and we like you more.

Deanna

So. Embrace the screw ups.

Edie Clarke

Yeah. That’s why I say that. I mentioned that in one of my videos. I think it’s the uncomfortable one, too, where I said that we’re our own worst enemies when it comes to our critics. I should say when it comes to judging ourselves and that nine out of ten times not saying that there are trolls out there, but nine out of ten times. Your ideal client or your ideal audience is so appreciative of the content that you’re providing to them the information that you’re telling them they don’t give two craps about what you look like.

Edie Clarke

They’re not sitting there judging. Well, gee, her head’s ball. She doesn’t have hair or whatever or wearing makeup. Why didn’t she wear it? Nobody is saying any of that stuff. You are. Yes.

Edie Clarke

Nobody else is saying that.

Deanna

You guys have held on for a half an hour now, so I’m going to share with you what Ed has been so generous to offer all of the listeners. So we talked about this super cool remote video creation that she’s able to do where she is going to be, like, right there with you and helping you out and coaching you along. And it is the coolest service. So I highly recommend that you take advantage of this because it’s really a cool opportunity to be coached and to see exactly what you need.

Deanna

And she is going to be doing this for a discounted price. You get one video, but that’s one video discounted price. Video recorded and edited for 197, 197 guys. This is like a killer deal. It is. It’s like replacing a whole camera crew of doing this because you can create this video, remotely, collaborate with them and write from the equipment that you currently have and from multiple angles. Right. So you can do, like, all these really cool things for only $197.

Deanna

so super cool. Check out her link in the comments and in the show notes. If you’re on YouTube, it’s in the notes below. If you are on Apple’s podcast, it’s in the show notes. So get in touch with Edie and let her hook you up that you are video ready. Thank you so much. I appreciate that generous offer for everybody. I think that pardon me.

Edie Clarke

Only for your listeners.

Deanna

We will take it. We will appreciate it. So thank you. And thank you so much for coming on. As always.

Deanna

I absolutely love talking with you. Me too. Absolutely.

Deanna

I love to get you on the calendar for a regular thing and then also, like, side.

Edie Clarke

Right. Right.

Deanna

We have a side Zoom session or whatever so we can chat. All right, everybody, I will catch you all next time. Next week on The Sassy Girl Entrepreneur show.