The Coronavirus (COVID-19) pandemic is causing increasing damage to the global restaurant industry. Due to measures of social distancing and general caution in public places, consumers have been dining out less and less. According to Statista, the year-over-year decline of seated diners in restaurants worldwide was a staggering 51.3 percent year to date.
What can a restaurant owner do to survive during a time of crisis such as this?
Today, on The Sassy Girl Entrepreneur Show, my guest, Sherris Moreira, a community leader with business development in Hermitage, Pennsylvania, and I are sharing tips on what restaurant owners can do to keep their doors open. We are thinking outside the box over here!
In this episode, we are talking about:
1. Different ways to use Facebook and social media to drive business
2. Changing the way things were “always done” to what will work today
3. Ways to communicate with your audience
The most important thing, I believe we are all realizing is that we need to start thinking differently. What worked last year or for generations before, is not going to work today. States are changing the guidelines when it comes to dining out from being restrictive to lifting limitations and now many are going back to more restricted guidelines. All the while, owners are trying to not only keep their business afloat, but their employees working.
Here are 13 ideas to keep moving forward as a restaurant owner during COVID-19
- Create a Facebook group for your local restaurants where your community can access all restaurants in one place
- Collaborate with other business owners
- Be sure that customers are able to order online.
- Be sure to have your menu on your website
- Use social media to communicate with your customers
- Offer family-style meals
- Offer to make at home meal kits (and online cooking classes)
- Offer curbside pickup
- Offer delivery options
- Change hours to peak times
- Communicate with your customers through your website, social media, and email list
- Create a smaller menu with the main ingredients that you have
- Offer gift cards
Check out the podcast to hear more ideas and what we have to say about each!
What are some other ideas that restaurants can do to survive a crisis?